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How the topic cluster model of content marketing helps SEO

What is a topic cluster? A topic cluster is a way of grouping content around important areas of your business.  How does it help SEO?  The logicality and orderliness of it make it good for SEO.  As a VERY broad rule of thumb, if a website – its content and presentation – is good for […]

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How to start content marketing (today)

How to start content marketing (today)

How to start content marketing really begins with a strategy, for this provides the ‘whole picture’.  However, it is entirely feasible to just get going, and this short article will show you how. An assumption is made that you know your customers or potential customers well, and that you know instinctively, the type of content […]

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Content Marketing Strategy: how to start (and finish) in 4 clear stages

Content Marketing Strategy: how to start (and finish) in 4 clear stages

Content Marketing as a concept becomes a Content Marketing Strategy when you: Set a goal: what exactly do you want your content to acheive for you? Research: personas, key phrases (micro-level), competitors, market or industry health (macro level) Plan: ideally 1 year in advance, translating your insights from research into a content calendar to provide […]

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What is Content Marketing & other FAQ’s?

This is an update of a post originally created in 2017, with newer trend data. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”  The Content Marketing Institute How popular is content marketing […]

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Eight free content marketing calendar templates to help plan your output

This post was created in 2017; please see the more up to date post ‘the best content calendar template’, which is designed for those of you who need a quick fix but one which will also keep you in good stead for the future.   The original post below references other content calendar templates; the links […]

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