Finkk Marketing Consultancy


A CLEARER HORIZON

Bespoke Marketing Plans for Business;
Campaigns and Promotions

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Writing b2b technical articles – Q&A

I have worked for a long period of time alongside a large b2b company and since that time, I have been asked what sort of writing I do for b2b companies, as the approach and style is very different to b2c (see my blog post on why b2b demands its own approach).  I have therefore […]

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B2B Marketing – Why it demands its own approach

B2B Marketing – Why it demands its own approach

B2B marketing or even industrial marketing has long been associated with outbound methods – eg direct mail, advertising telephone sales, field sales, brochures, exhibitions.  With the advent of digital, B2B’s typically opt for Pay per Click AdWords or banner ads on media sites; so in a way moving forward in a conservative manner but nevertheless […]

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B2b marketing case notes

These case notes are on a long-established UK instrumentation firm, part of a multinational firm with European headquarters. Our situation was quite unique (being an agency) in having worked alongside the company for close to two decades, reporting to a succession of three General Managers over time and a growing sales team.  Company culture, legacy […]

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DMA | Article | 10 things B2B marketers need to know about the GDPR and data protection

The Direct Marketing Association (DMA) address, in brief, the concern that much of the attention and debate about GDPR is centred around business to consumer, leaving b2b’s a little confused about how exactly it affects them and how they should respond. One key point from this top 10 is accepting that corporate data is still […]

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2015 B2B Content Marketing Benchmarks

B2B content marketing benchmarks are a great starting point for the research and resultant insight prior to creating a strategy.  B2B content marketing can be different and it is largely dependent on the product or solution produced, the nature or culture of the business and the degree to which either or both are coveted.  If […]

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