I started the business in the early 2000’s as the traditional advertising agency model started to creak and become ungainly and inefficient; still living the dream but with too many overheads to truly deliver a personal service or be agile enough to keep up with the birth of digital. Everything needed streamlining – out with the leather sofa reception and in with minimalism – a desk, a PC and maybe a plant. I joined forces with similar minded colleagues in the fields of creative design and web development. This was our streamlined team, offering an early low overhead network model where clients only pay for the bespoke service they get, not the overheads.
As marketers we have a view on this as we could easily perpetuate the problem, creating demand for ethically unsound or environmentally unfriendly products. We enjoy the businesses that our clients are in and each one is passionate about what they do and the footprint they leave. From quality beer to niche B&B’s to education providers to b2b service companies and industrial companies manufacturing great stuff; our clients have substance and from a marketer’s perspective, you can do a lot with that.
Dawn Brown MCIM, Chartered Marketer